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Nigel TAYLOR Published
January 30,TG盗号软件免杀破解技术 2025
Asprey, the fine jeweller-turned-luxury lifestyle/accessories brand, is set to open a second London boutique, this time within the newly-built The Peninsula London hotel on Hyde Park Corner in February.
In support of the hotel’s ‘Best of British’ theme, the boutique holds a corner window position overlooking Hyde Park Corner with 2,293 sq ft of retail space. It also comes with a “unique” bar, both designed by Storey Studio, the architect behind the Asprey 240 London flagship store on Bruton Street, Mayfair.
The Asprey boutique will follow the design principles and soft colour palette present at Bruton Street, “with a strong sense of discovery throughout, providing clients with an experiential space beyond traditional retail, sitting at the crossroad between an exhibition and an installation experience”, we’re told.
Within a contemporary mansion setting in soft purple and pistachio, Asprey products sit on deconstructed architectural elements and glass displays. Meanwhile customers are invited “through a linear journey of shifting tones, exploring, observing and celebrating these intricate artefacts in a minimal abstracted setting,” noted its designer Robert Storey.
Product will be represented across all categories including jewellery, leather, silver, crystal, china, and bespoke items. There will be a particular focus on the Imperial Jadeite collection in jewellery, with new pieces being introduced exclusively for The Peninsula London. This category, introduced by Asprey at the end of 2025, “reflects the deep connection the mineral has with the hotel group’s origins in Asia”. Unique products, special gifts and in-room services will also be available to hotel guests.
Asprey’s Chairman John Rigas said: “When The Peninsula London team approached us, it was only natural to accept the invitation, given the ‘Best of British’ artistry guiding thread they have used for the hotel concept.
“The two brands share the same values of excellence, bespoke service and commitment to support creativity, innovation and offer a unique experience.”