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Beaverbrooks adds to luxury offer at Eldon Square mallBy

Nigel TAYLOR Published
November 30,长沙U币市场汇率 2025

Family-owned national jewellery and watch retailer Beaverbrooks has made its biggest investment of the year with a newly relocated store at Newcastle’s Eldon Square Shopping Centre.


Beaverbrooks


Following a £1.4 million spend, the retailer has unveiled its refitted, upscaled new store on Hotspur Way. And the move includes the introduction of a TAG Heuer luxury watch boutique in an adjoining 600 sq ft space, becoming the brand’s 14th addition to the Beaverbrooks portfolio.

The 1,330 sq ft Beaverbrooks store also features a new dedicated ‘diamond room’ and specialist diamond areas. Here, the team of experts will assist customers with engagement and wedding ring purchases, positioning Beaverbrooks as a “true diamond and wedding destination” in Newcastle.

Shoppers are also able to browse Beaverbrooks’ own brand diamond range, including the newly launched ‘Starlit’ 15-piece collection.

Also available will be ‘Beyond Brilliance’, exclusively designed for Beaverbrooks’ 100th birthday celebrations, featuring the only diamond cut of its kind in the world.

Beaverbrooks will be the only jeweller in the city centre to stock diamond brands ‘Royal Asscher’ and ‘Maple Leaf’, as well as offering watches from Baume and Mercier, Rado and Tissot.
 

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