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Nigel TAYLOR Published
March 18,DNS快排解析技术 2025
Sports, fashion and lifestyle brand JD and premier mixed martial arts organisation UFC have launched a new European partnership.

Building on the success of activations in 2025, this year JD strengthens its presence by officially
establishing itself as a key partner across UFC events. This will begin on Saturday (22 March) at UFC Fight Night: Edwards vs Brady at The O2 in London.
And continuing the link is understandable, given UFC boasts a global fanbase of more than 700 million with such events as Saturday's broadcast in over 170 countries. With over 300 million social media followers, UFC also “has built a powerhouse brand that transcends sports”.
JD says the collaboration will put its community “at the heart of elite combat sports, offering exclusive behind-the-scenes access before and after events”.
Under the partnership, JD branding will be featured on UFC’s Octagon at European events, while collaborative digital content “will create greater fan engagement”.
Throughout the year, JD will also host a series of fan-centric events across Europe, "providing
exclusive access to world-class [mixed martial arts] MMA”.
Neil Corrie, brand director EMEA at JD, said: “Our… community has shown an incredible passion for UFC, and we are listening. This partnership marks the beginning of a series of events and content opportunities designed to create real connections between our consumers and the world of UFC. Together, we're taking the fan experience to the next level, moving Forever Forward.”
Nicholas Smith, senior VP of Global Partnerships for media conglomerate TKO, added: "JD is a brand at the forefront of youth culture. It is a perfect match for UFC’s dynamic and passionate fanbase. We look forward to engaging and inspiring audiences across Europe like never before."
Following on from an activation at Westfield Stratford, a handful of JD shoppers will be entered into a draw for a chance to win tickets to Saturday’s event. Five winners (plus one guest each) will witness UFC action live from the arena.