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Robin Driver Published
February 4, 2025
Following Mandy Fry’s appointment as its president in October of last year, Californian fashion company Z Supply, LLC has hit the ground running in 2025, announcing line expansions for its namesake brand, a slew of new hires and a move to a larger, cutting-edge corporate HQ.
The company has revealed that its flagship Z Supply brand will be launching three new divisions for Fall 2025. The first of these will be its extended Z Supply Lounge collection, which will be expanding to include new silhouettes and prints, as well as its first accessories, such as sleep masks, socks and bags.
The second new division, Z Supply Girls, will offer Z Supply’s signature styles for girls aged 7 to 14, while Z Supply Black will focus on form-fitting silhouettes that can transition easily from day to night.
The three new collections will be available for trade and wholesale accounts to preview at Project Las Vegas, which runs at Mandalay Bay from February 5 through 7.
Before these new lines are officially released, the Z Supply brand will also be taking its first step towards sustainability with the launch of a 100% organic cotton capsule collection for Spring 2025.
The company, which, aside from its flagship brand, runs the Rag Poets, White Crow and Others Follow labels, also announced that it has recently made four new hires.
Ann Fong came to the group from local fashion brand BB Dakota earlier this month, stepping into the role of CFO and COO. She joined Stacy Voisard and Kelly Santos, both of whom arrived at the company last year, Voisard taking on the role of design director at the namesake Z Supply brand, while Santos became the company’s digital marketing director.
Voisard had previously served as creative director at P.J. Salvage, while Santos joined the company from Amuse Society, a brand co-founded by Z Supply’s recently appointed president Fry.
This month Fry brought another Amuse Society alum on board as well, hiring Kristy Michaels as the new design director of the White Crow brand.
The company has also stated that it continues to make key hires in its design, production, e-commerce and data analysis teams.
The final major change being implemented by Z Supply going into 2025 involves the move of its headquarters to a new location in Irvine, California, this January.
In its new digs, the company gains more than 5,000 square feet of space, a dual photo studio and dedicated content creation spaces for its marketing and creative teams.
The building, which is centrally located, also features an open work environment, a large show room and a design area.
“Z Supply is ascending to new heights, with incredible talent joining our already stellar team, and an office space that is sure to inspire and accommodate our future growth,” said Fry.