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Chenu Alexis Published
December 12, 2025
The drag queen business has exploded in recent years. And especially since the revelation of the international creative talents of RuPaul's Drag Race. After the launch of Trixie Mattel's, Miss Fame and Kim Chi beauty brands, others are investing in the fashion industry such as comedian, drag icon, musician and activist Bob the Drag Queen.
Winner of RuPaul’s Drag Race Season 8, Bob the Drag Queen is launching a conscientious clothing company House of Bob with a limited collection focused on inclusivity and ethical production, each piece being handmade in Los Angeles.
“I started House of Bob to address the lack of inclusive fashion options that cater to individuals outside the traditional gender binary,” said Bob the Drag Queen. “There are lots of ways to express your yourself and House of Bob seeks to provide a platform for people to express themselves authentically. By offering gender-neutral designs and styles, we aim to challenge societal norms and contribute to a more inclusive and accepting fashion industry.”
In the first House of Bob collection, the drag queen presents around ten garments including several 'sax' available in black and white, blue denim, cotton flannel or rayon, and priced at $175. "I've been wearing these garments for awhile now, and everyone always asks where I get them and so I thought 'why don't I just make some, so everyone can have them?'", added Bob The Drag Queen. "The idea of the 'sax' started the idea for House of Bob. It's comfortable, fashionable, and practically anyone can wear it!"
Bob’s foray into fashion follows the launch earlier this year of Bomo Beauty, his cosmetics company alongside his drag sister Monet X Change. Two drops of new garments will be launched each season. "We will see where it goes from there," commented Bob The Drag Queen. "I want each piece to be thoughtful and relevant and well made."
Bob has become a Peabody Award/GLAAD Media Award/ Television Academy Honors-winning artist for his work on HBO’s We’re Here, a musician who dropped his debut EP Gay Barz,an acclaimed podcaster for his show Sibling Rivalry with Monét X Change, and is currently serving as the special guest MC for Madonna’s current 'The Celebration Tour'.
He has also been spotlighted by NBC as one of its 'Pride 30' spotlighting “drag performers who made herstory," performed at the Outside Lands music festival, chatted with NPR’s Ari Shapiro for an episode of All Things Considered, and made a guest speaking appearance on a virtual panel with MoMA earlier this year.