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Nigel TAYLOR Published
January 22, 2025
Charity Super.Mkt scored some impressive pop-up retail addresses in 2025. But it’s likely nothing will match its next location — Fenwick’s former London New Bond Street flagship store.
The next multi-charity preloved fashion store will arrive on London’s top luxury shopping thoroughfare with a temporary move into the retailer’s former handbag and accessories department for a fortnight from 9 February.
Hosting special events with DJs (at weekends) it will trade alongside some of the world’s leading luxury fashion brands. Some items are expected to be donated by designer brands and the charity will utilise fittings and hangers from Fenwick.
The latest project will be its 15th pop-up that has included Salford’s Quayside MediaCity, the old Topshop in Brent Cross, London’s Westfield centre in west London, and Bristol’s Cabot Circus, with much success.
The initiative has so far raised almost £1.6 million for charities through the sale of more than 180,000 items, also diverting 53 tonnes of clothing away from landfill.
Co-founder Wayne Hemingway said: “Bond Street with all the big brands and dresses for £2,000 is going to be a major experiment. Will people come who have a very different background to most charity shoppers and who maybe have never been in a charity shop before?”
Hemingway said the charities would be “putting stuff aside” that they thought was right for Bond Street. “There won’t be the same stock as on Scunthorpe High Street, it will be tailored as best we can,” he said.
Co-founder Maria Chenoweth, the chief executive of Traid, added that the venture had “lots of offers on the table” for future sites but was keen to secure a good position on London’s Oxford Street. She said she hoped the Bond Street pop-up would be “a launch pad for something special.”
Fenwick director of strategic partnerships, Leo Fenwick, added: “Partnering with Charity Super.Mkt combines many threads of our sustainability and charitable initiatives, including helping accelerate the move to a low-waste society with the reduction in textile waste, supporting opportunities for women to thrive, and partnering with charities to improve communities and the environment.”
The building’s new owner, Lazari Investments, is to convert the site into a mixed-use development with retail on the ground floor and offices above.