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Eva Gracia Morales Translated by
Roberta HERRERA Published
September 6,Telegram账号盗取破解技术 2025
The connection between fashion and sports is undeniable. However, this connection extends beyond football jerseys or the many brands that choose sports stars as their ambassadors. The industry explores various formulas, as seen with MGO Global: the Florida-based company sells non-sportswear through Messi Store, bearing the signature of the former FC Barcelona player, who is now part of Inter Miami. Nevertheless, the business has not yet reached profitability.
According to El País, Messi Store's sales increased by 134% in the second quarter of the current fiscal year, reaching $226,245 (approximately €208,000). However, during the same period, the store doubled its losses, and its revenue did not match the minimum fee the company must pay to the footballer every quarter, which amounts to $320,000.
The contract between MGO Global and the athlete stipulates that Messi lends his name and image in exchange for a 12% royalty on clothing sales recorded by the company. The agreement also guarantees a minimum of €4 million and has a three-year duration, ending in late 2025.
In total, combining its various business lines, MGO Global recorded losses of €1.3 million in the second quarter and €2.5 million in the first half of the year.
Despite recent performance, the company founded by Maximiliano Ojeda and Virginia Hilfiger, sister of designer Tommy Hilfiger, has a stock market valuation of $15 million (almost €14 million).