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Jennifer Braun Published
November 11, 2025
Shein is popping up until Sunday inside Forever 21's flagship store in the heart of Times Square with a 'Home for the Holidays' immersive experience.
The pop-up features a curated selection of home and gifting products from Shein presented in six distinct rooms, each showcasing a unique aesthetic, ranging from California casual to eclectic design and glam luxury.
Visitors can explore these curated spaces, shop for select products, and immerse themselves in the festive atmosphere. Aside from the themed rooms, the pop-up includes dedicated sections for apparel and a holiday gift guide, and to add an interactive element to the pop-up, Shein has incorporated an engaging game for visitors. Navigating through the space allows customers to participate in an interactive game, where they can receive a score that correlates with winning various levels of gift cards.
Additionally, attendees can capture social media-worthy moments, scan QR codes to place orders for their favorite finds, and enjoy complimentary treats along with custom tote bags.
"Through Shein 'Home for the Holidays,' we are excited to bring our home and gifting products to life with this curated experience," said George Chiao, U.S. president of Shein.
"Our hope is that as customers explore each room in the space, they will see that Shein is the go-to marketplace for all lifestyle products and their one-stop shop for gifts this holiday season.”
Last month, Shein and Forever 21 announced an expanded partnership that will see Shein design, manufacture and distribute a Forever 21 line of apparel and accessories including sportswear, athleisure and swimwear.