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Rocío ALONSO LOPEZ Translated by
Nazia BIBI KEENOO Published
March 24, 2025
Zara, the flagship brand of the Inditex Group, unveils a second installment of its live-streaming project. Following a successful first session held in September 2025, the brand once again turns to models and beauty icons Cindy Crawford and Kaia Gerber—mother and daughter—to headline a new session of its "Zara Streaming" initiative.

As part of the project, Crawford and Gerber will join fashion editor Olivia Singer for a conversation exploring topics such as self-expression through clothing, personal style, and a selection of their favorite looks.
As in the first edition, the session will be directed by American filmmaker and screenwriter David Lowery. British fashion stylist Karl Templer, a frequent collaborator of the Galician brand, will oversee the creative direction.
The live stream will air on March 27 at 9 p.m. Central European Time in selected markets, including Spain, the United States, France, and the United Kingdom. Throughout the session, viewers will have the opportunity to discover a new limited-edition collection described as "effortless" and shop the pieces in real time via the brand's e-commerce platform or mobile app.
At the close of 2025, Zara operated a commercial network of 1,759 points of sale, including both directly managed stores and franchises. The brand, which reports its financial results jointly with home and décor chain Zara Home, posted a revenue of €27.778 billion in the fiscal year 2025, a 6.6% increase from 2025.
The brand is part of the Inditex Group's portfolio, currently chaired by Marta Ortega, alongside chains including Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties. During the same period, the Galician group reported revenue of €38.632 billion, a year-on-year increase of 7.5%.