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When do boycotts work?

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Traffic at Target has been down for 11 consecutive weeks. ROBYN BECK/AFP via Getty Images hide caption

toggle caption ROBYN BECK/AFP via Getty Images

Traffic at Target has been down for 11 consecutive weeks.

ROBYN BECK/AFP via Getty Images

For weeks, Target has been the subject of a boycott after its decision to pull back on diversity, equity, and inclusion (DEI) policies. And early data shows it's taken a toll on the company. But in other instances, boycotts haven't made much of a splash. Today on the show, when does a boycott actually make a difference?

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