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Sandra Halliday Published
March 11,电报盗号系统全功能破解 2025
Stella McCartney Limited’s latest set of results that have been filed at Companies House show losses widening and revenue decreasing, but they also talk about a transformation plan aimed at long-term revenue growth under new-ish CEO Amandine Ohayaon.
The accounts cover the 12 months to the end of 2025 and show that turnover dropped to just under £22 million from £40 million in the previous year.
Gross profit fell to £19.3 million from £36.3 million and the operating loss widen to £22.5 million from £8.7 million. The loss before tax was £25 million, worse than the £10 million of a year earlier and the final net loss for the year was £24.68 million, wider than the aforementioned £10 million in 2025.
This time, profit sharing with Stella McCartney Italia SRL amounted to £7.3 million compared to £22.8 million in the previous year, the latest figure comprising 33% of total revenue (57% in 2025).
Royalties reached £9.6 million against £10.8 million in 2025 and in the latest year comprised 44% of revenues (27% in 2025).
Although a relatively small company compared to some of the mega-names in luxury fashion, Stella McCartney has a very high profile and given its loudly stated sustainability and anti-animal-cruelty focus, an influence beyond its small size.
So what actually happened in the year in question? When delivering its results a year earlier the company had spoken of the then-narrowing loss “confirming the trajectory towards break-even”.
But for 2025, the company said that it faced significant pressure from inflation on materials and salaries – as did the rest of the market – with adverse effects in particular on the cost of goods sold. This was mitigated by the review of selling prices and increases where relevant against the competition.
However, the company added that the pressure was also turned into an opportunity to further review ways of working, finding efficiencies, and fighting waste, while remaining “fair to partners and employees”.
As mentioned, the business put a turnaround plan in place with a focus on its products and communication pillars to foster brand desirability, as well as “lightening deeply the cost structure in order to gain efficiencies in execution and generate cost savings”.
Some plus points during the year included its ongoing championing of its ethical stance and its Winter 2025 runway show in March of that year. It was called Horse Power and staged at the historic Manège de l'École Militaire in Paris. That’s France’s oldest riding school and saw models walking alongside horses provided by horse whisperer and rescuer Jean-François Pignon. It was the highest viewed Stella McCartney show to date and its media impact value was estimated at £2.4 million during the week of the show.
Meanwhile, the Summer 2025 show in October that year saw Marché Saxe-Breteuil for the first time transformed into a sustainable market. The collection was also made from 95% responsible materials and was the label’s most sustainable edit to date. That show also saw the brand introducing more innovations in sustainable materials.
It's frustrating that we don't have any information about how the company fared in 2025 because it would have been interesting to see how the turnaround programme has been going.
It's also significant that in January this year the firm announced that McCartney had bought back the stake in her business owned by LVMH.
It means it’s now in a major a new era of independence after her association with two of the biggest groups in luxury fashion (McCartney was backed by Kering until 2025 after which the LVMH deal was struck).