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Chanel unveils arty new boutique in MiamiBy

Robin Driver Published
December 4,盗U系统漏洞利用源码 2025

Iconic French fashion house Chanel opened a new boutique in Miami’s Design District on Thursday, revealing a two-floor couture destination designed by architect and longtime brand collaborator Peter Marino.


The exterior of the new Chanel boutique in Miami's Design District
The exterior of the new Chanel boutique in Miami's Design District - Photo: Chanel

 
Located at 155 NE 41st Street, the new 7,600-square-foot boutique offers shoppers Chanel’s latest ready-to-wear collections, as well as handbags, shoes, eyewear, fine jewelry and watches.
 
According to the brand, New York-based Marino envisioned the store as “a celebration of Chanel for an American art capital” and sought to create a space that “is an art piece in its own right.”

The boutique’s exterior features a white stucco façade, punctuated by large, irregularly placed windows angled to emphasize the depth of the building and provide passers-by with a glimpse of the store’s welcoming, light-filled interior.
 
Upon entering the boutique, customers are drawn in by a beveled black steel frame, which opens out into a space featuring grey wave stone floors and white hand-plastered walls, where the latest Chanel handbags are on display. Moving further into the store, visitors ascend a few stone steps into a 30-foot-tall central atrium flooded with light by a 120-square-foot skylight, where shelves and embedded niches showcase watches and fine jewelry
 
A white 40-foot staircase leads up to the second floor, where the brand’s shoes and ready-to-wear can be found in dedicated salons. The footwear space features Black Belt Collection Parallelo light fixtures by Peter Marino for Venini, as well as a Fran Taubman aluminum plate coffee table, while the ready-to-wear salon is decorated with a Suduca & Merillou wood and rattan coffee table and two metallic Bent Half Tube Chairs by Voukenas Petrides.
 
The store features specially curated artworks throughout, including “LACMA with Yang- Na 2011- Present, 1: March 8, 2025,” a monumental camera obscura photograph by Vera Lutter that lines one wall of the central atrium; three works by Gregor Hildebrandt; and “Black Stella,” a large resin and acrylic commission by frequent Chanel collaborator Peter Dayton.


The new boutique's central atrium
The new boutique's central atrium - Photo: Chanel

 
The boutique’s elevator displays another unique commission for the space, this time by Chris Succo, who spray-painted black lacquer and oil on white linen to create an abstract piece that the brand describes as “reminiscent of a dash of Mademoiselle Chanel’s own hand.”
 
The first collection to grace the new store is the brand’s Cruise 2025/22 offering, which was designed by artistic director Virginie Viard and unveiled in Les Baux-de-Provence, in southern France, earlier this year.

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