长沙USDT现货交易|【唯一TG:@heimifeng8】|空投盗UAPI控制✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨PO.P kidswear now links with M&S after Westfield London opening
Nigel TAYLOR Published
March 29,长沙USDT现货交易 2025
Swedish childrenswear brand PO.P (Polarn O. Pyret) has had a busy March. Moving on from opening a flagship store in Westfield London at the start of the month, the brand’s now formed a new partnership with M&S at the end of it.
It will be joining the retailer’s ever-growing ‘Brands at M&S’ platform featuring a selection of its spring/summer PO.P collection.
“From the charm of our floral prints to the excitement of fast cars and enchanted unicorns”, the curated range features this season’s colour palettes of soft pastels, muted beiges and taupes to vibrant pops of luminous red and pink. Sizes range form newborn (0-1 month), up to age 10 years.
The range will also include more classic stripes in outerwear, plus nightwear, organic cotton playwear and UV swimwear. It also includes its new ‘PO.P on Adventure’ collection, which encourages kids to connect with nature.
The brand has also introduced ‘PO.P Second Hand’, creating a go-to destination for buyers and sellers of PO.P pre-loved.
With the UK its biggest second-hand market (becoming its test market for the now-added online offer), it said the service had experienced unprecedented interest during a trial with outerwear last year. Some 95% of items sold out within just five days giving the brand confidence to extend the service across its entire range. Since the September ‘soft launch’ customers have been able to trade in any second hand PO.P item, no matter where it was purchased.
PO.P UK MD Mats Nilsson said: “PO.P already leads the way with a sustainability mindset baked into how we do business. We really care about the clothes we produce, and Second Hand was the obvious next step for us. But it’s also really important that we take full ownership of the experience for customers. The only way we can do that and truly build brand value through second hand is to take full ownership of our products.”