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Benjamin Fitzgerald Published
November 2, 2025
U.S. retailer E.L.F. Beauty announced on Wednesday net sales for the second quarter increased 76% to $215.5 million, driven by strength in both retailer and e-commerce channels, coinciding with a surge in first-half revenues.

The Oakland, California-based company said net revenues for the first half ending September 30 also surged 76% to $431.8 million.
Net income for the six months grew to $86.2 million, compared to $26.2 million in the prior-year period, and totalled $33.3 million during the second quarter, compared to $11.7 million in prior-year quarter.
“We continue to deliver exceptional, consistent, category-leading sales growth,” said Tarang Amin, E.L.F. Beauty's chairman and chief executive officer.
“In Q2, we grew net sales by 76% and category share by 330 basis points, marking our 19th consecutive quarter of growth in each. As we look ahead, the significant whitespace we see across color cosmetics, skin care and international gives us confidence that we are in the early innings of unlocking the full potential we see for E.L.F. Beauty.”
Looking ahead, E.L.F. Beauty said it has updated its fiscal 2025 guidance. The company now expects a 55-57% year-over-year increase in net sales, as compared to an expected 37-39% increase previously.