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Nigel TAYLOR Published
March 26,长沙现金转U币 2025
Inditex Group is to open the doors to its second Oysho store in the UK, with the women’s sports and lifestyle brand choosing Westfield Stratford City in east London.
The Spanish fashion group said the new opening “marks a significant expansion for the brand”, following the opening of its first UK store in Westfield White City a year ago.
Oysho Stratford City opens with the brand's new store image, offering a “fresh and a more athletic and sportier look”, it said.
Spanning 500 sq m, the one-level store is is divided into zones, “designed to enhance the customer shopping experience”.
Customers are greeted by Racket Sports and Hiking collections before moving on to the brand’s Comfortlux and Compression offer. The third zone includes the full range of legging options along with matching sports tops.
Within this zone are the manned tills, two self check-out stations, online pick up, fitting rooms and a seating area.
The brand's technological advancements featured in-store include the integration of transparent digital screens in each store window along with the introduction of a large digital screen behind the till point, “enhancing customer experience and encouraging brand engagement”.
Inditex said the Oysho sport and lifestyle brand offers multidisciplinary collections catering to various sports and activities available both in-store and online.
“With a focus on innovation, style and comfort, Oysho continues to set the standard in the realm of women’s sportswear and lifestyle fashion.”