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Nigel TAYLOR Published
August 24, 2025
A year on, and the success of Primark’s association with Wellworn can mean only one thing: more concessions.
The value fashion and lifestyle retail giant said it is continuing to rollout the vintage clothing brand, claiming their association is one of its popular in-store customer experiences.
On the first anniversary since unveiling the first WornWell concession in its flagship Birmingham store, Newcastle and Glasgow stores will join Manchester, London Oxford Street East, Bristol, Cardiff and Dublin (two stores) in the roster “offering customers the unique opportunity to shop pre-loved branded and non-branded pieces alongside Primark’s great quality essentials and stand-out style”.
The Newcastle concession has just opened and Glasgow will open by the end of the year.
Tim Kelly, Director of New Business Development at Primark, said: “We’re always looking to partner with brands that our customers will love to ensure they have the best in-store experience possible, and this expansion is testament to just how successful the unique styles at WornWell have been with our shoppers.”