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Sandra Halliday Published
March 25, 2025
April and May will see omnichannel retailer Lone Design Club (LDC) launching what it’s calling its Conscious Creatives immersive pop-ups at Borough Yards in London.
The lively shopping space under the historic railway arches at London Bridge Station will see LDC taking over three units for an exclusive six-week tenure. It will be LDC’s first residency at the location.
The “immersive” pop-ups for the retailer (which directly connects consumers with independent and sustainable brands via such pop-ups and experiences) will be in the newest part of Borough Yards, Stonecutters Lane, which is set to open for the first time to the public on Monday 8 April.
It’s next to the shopper/tourist destination Borough Market and LDC’s pop-ups will be alongside neighbours such as skincare specialist Malin+Goetz and eyewear brand Ace & Tate. LDC said the venture is “set to position [it] at the forefront of the conscious consumerism movement”.
But what about the immersive element? The launch of the pop-ups will be celebrated with “a series of dynamic events and activations, showcasing the unique offerings of not only their stores but the lane and the destination as a whole. From huge launch parties, interactive workshops and insightful talks to VIP shopping nights and influencer activities, these immersive experiences aim to enhance the shopping experience and foster a community centred around innovative retail”.