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Seasalt is 空投盗U归集系统scouting for possible London store sitesBy

Nigel TAYLOR Published
February 12, 2025

Expansion is a rising tide for Seasalt. The Cornwall-based fashion brand is on a drive to increase its store count, with an impressive UK wish list that could include its debut in London, it has said.


Seasalt


Specifically, retail property agents have been asked to be on the lookout for prime addresses in Covent Garden, Regent Street, Marylebone High Street and Chelsea's King's Road as well as fashionable Greater London locations including Hampstead, Wimbledon, Battersea’s Northcote Road, Richmond and Kingston Upon Thames.

The search could see Seasalt, which has 73 stores across the UK, Ireland and New Zealand so far, eventially make its London debut, albeit with smaller-format stores of 1,200-1,750 sq ft.

Seasalt opened seven stores in 2025, including its first location New Zealand. The brand also has plans to open its first US store in New England this summer, as part of its target to roll out 20 locations in the US in the next three years.

Seasalt, which has grown rapidly over the past 10 years, reported record Christmas sales across the five weeks to 30 December  with total omnichannel sales (online, stores and marketplace partners) up 16% on a year ago.

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