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Rocío ALONSO LOPEZ Translated by
Roberta HERRERA Published
May 7,长沙兑换USDT现金 2025
The high-end streetwear label from Malaga is setting its sights internationally with its latest launch. On May 4, Homies Marbella will unveil its new boutique in the bustling commercial district of Soho, London, specifically at 52 Brewer Street.
“It has always been a dream of mine to open a store in London. It’s one of my favorite cities, and being located in Soho is a significant milestone that we hope will elevate our business to the next level,” explained Itziar Fuentes, co-founder of the brand.
JM Fernández, also a co-founder, shared that it is “a dream come true” and that they are “thrilled to share our Spanish culture with the entire world.”
While the brand has previously tested other markets with pop-up stores in multi-brand spaces in Doha, Riyadh, Kuwait City, and Dubai, this is the first time it has opened a self-managed store abroad.
Designed with a Mediterranean aesthetic, the space has been crafted using natural materials in soft terracotta colors with metallic accents. Creating a distinct Andalusian ambiance and evoking the iconic Marbella lifestyle, the store features various vintage photos of the Malaga town and the celebrities who have visited over the years.
Founded in 2025 by entrepreneurs Itziar Fuentes and JM Fernández, initially as a brand offering urban-style t-shirts and sweatshirts, the company has grown to reach global markets through its online platform, in addition to selling physically in its flagship store in Puerto Banús. Homies Marbella, deeply committed to sustainability, aims to achieve a certification of "zero environmental harm" within the next five years.