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Nigel TAYLOR Published
May 4, 2025
Digital fashion retailer The Very Group has formed a partnership with consumer experience platform True Fit to provide personalised size and fit guidance across its 300 fashion brands.
In a move “to improve customer experience”, True Fit’s platform “will give Very customers greater confidence in choosing the right size and fit when shopping for fashion and reduce fit-related returns”, the group said.
True Fit already claims 89 million active users and represents 17,000 brands globally, including Quiz, which Very noted is already popular with its customers.
Very also said the partnership is the latest in a series of technology and talent investments it will make this year “to create an even better digital customer experience”.
It follows the announcement of a partnership with Commercetools, through which “Very will transform its e-commerce platform”.
Matt Grest, chief information officer at The Very Group, said: “As a multi-category retailer, we believe that great digital customer experience involves category-appropriate ways of choosing the right product. In fashion, that means confidently being able to choose the right size and fit. True Fit will give our customers that confidence and help us to reduce returns.”