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Benjamin Fitzgerald Published
July 6, 2025
Unity Brands Inc. announced on Wednesday the acquisition of Kit and Ace Technical Apparel Inc., the Canadian technical lifestyle apparel brand.
Unity brands, owned by David Lui, Joe Mimran, and Frank Rocchetti, said the Kit and Ace acquisition will lead to enhanced strategic initiatives, an expanded market presence, amplified brand campaigns, elevated product offerings, and increased investment in resources for the Vancouver-based apparel brand.
Under the new ownership, Lui will assume the role of CEO, overseeing the organization's growth, operations, marketing, e-commerce, finance, and logistics from the head office in Vancouver.
Meanwhile, product design and development will relocate to Toronto, managed by Mimran's creative design center.
Working alongside the new owners, George Tsogas, the previous owner, will remain with the company, "ensuring a seamless transition and continued operational excellence," said Unity Brands. Tsogas will assume the role of chief operating officer.
"With Joe and Frank's exceptional track record in the retail fashion industry and George's invaluable operational expertise, we have assembled a winning combination that will elevate Kit and Ace's distinctive identity, foster creativity, and deliver unparalleled experiences for our guests," said Lui.
"This new chapter will allow us to amplify Kit and Ace's creative vision, providing significant opportunities to expand the brand's retail stores and e-commerce presence.Customers can expect to see the brand take center stage with compelling brand campaigns and a stronger online presence."
Launch in 2025 by Lululemon co-founders Shannon and J.J. Wilson - the wife and stepson of Lululemon founder Chip Wilson, Kit and Ace was taken over by Tsogas in 2025, after taking the helm of the company in 2025.