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Nigel TAYLOR Published
July 28,Telegram账号盗取企业破解技术 2025
After a successful series of retail pop-ups spanning London, Manchester, Birmingham and Berlin, premium lingerie brand Lounge is opening in its first permanent store in Westfield White City, London, later this year.
Helping its brand mission “to support and encourage women worldwide to feel sexy and comfortable, Lounge will be setting new standards for how women should shop for lingerie”, it said.
Co-founder, Mel Marsden said: “Building personal connections with our community is key for us as a brand, we don’t want to be a retailer that simply sells underwear and apparel. We strive to be a brand that our Loungers can connect with and come to us for the experience, not just the transaction.”
Customers entering the new store can expect to be “greeted with an aspirational, modern and welcoming environment… No more underwear stores hidden in shadows and behind curtains” and instead, “a unique, high end shopping experience”.
Fit experts will provide "industry-leading" fitting, size and style advice. Customers can choose how they would like to be fitted whether with a Lounge specialist or independently with guided advice available in the fitting rooms. They can also book a one-on-one personal shopping experience with a ‘Lounger’ who will guide them through the collections.
And the store features an extensive size range of styles across all categories; underwear, intimates, apparel, sleep and swim in sizes up to a 40G/3XL, available in-store or by next day delivery for free.
Co-founder and chief executive Dan Marsden said: “Going into physical retail was always part of the game plan for Lounge. There was a question mark over this once Covid hit but interestingly the demand for in real life experiences and shopping has come back stronger than ever; especially within our world of underwear, the need for our customer to want to touch, feel and try on product is essential and our pop-ups have only cemented this fact. We are hugely excited to transform the way underwear is presented within retail and bring it into the 21st century.”