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Benjamin Fitzgerald Published
April 14, 2025
French fashion brand The Frankie Shop announced on Monday the opening of a new pop-up store in Abu Dhabi, marking its retail debut in the Middle East.
Opening on April 18, in collaboration with the Abu Dhabi Investment Office, the two-week pop-up is located in the city's Mina Zayed Port and will showcase The Frankie Shop’s signature silhouettes and interactive installations, serving as an immersive retail experience for locals.
The pop-up will also debut an exclusive Abu Dhabi collection featuring a curated selection of ready-to-wear designs, including an edit of up to 50 Abu Dhabi exclusive designs, avant-première pieces, and bestselling looks: think elevated essentials with signature power-shoulder silhouettes, refined textures, and chic day-to-night ensembles.
In addition to fashion, the pop-up plays host to a lineup of lifestyle and design collaborations that blend fashion, art, and culture. This includes a 48 Collagen Café, offering specialty coffee and drinks, with LED masks also available; a special illustration by Tulip Hazbar, paying tribute to Abu Dhabi through the lens of The Frankie Shop; hanging palm tree carpets, designed in collaboration with regional creative Cheb Moha; a curated selection of Karen Wazen sunglasses, presented with customized pouches from The Frankie Shop.
Finally, Gaëlle Drevet, founder of The Frankie Shop, will host styling sessions for the modern wardrobe, while fashion influencer and stylist, Bettina Looney, will also offer her personal styling services to Abu Dhabi visitors.
The Frankie Shop Abu Dhabi pop-up was designed in collaboration with LA-based creative agency Perron-Roettinger. It runs from April 18 to May 1.