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Robin Driver Published
January 19, 2025
Eurofragrance SLU has acquired a majority shareholding in Fragrance Design LLC, paving the way for the company’s expansion into the United States.
With the acquisition, Eurofragrance gains some 1,2000 square meters of facilities kitted out with modern technological equipment, as well as a large fragrance library. Fragrance Design’s current work force will stay on and will be joined by new members of staff.
William L. Hamilton, the Atlanta, Georgia-based company’s founder, will also continue at Fragrance Design as a minority shareholder and general manager. He will work with Eurofragrance to implement the company’s five-year US expansion plan.
Fragrance Design is specialized in the body care and household categories, and, as well as opening a door into the US market for Eurofragrance, the acquisition will also allow the Spanish company to strengthen its position in these sectors.
Founded in 1990, Eurofragrance is an international Barcelona-based company specializing in perfume design and production. The company is already present in the Americas thanks to a production plant and creative center in Mexico, and has other subsidiaries in Turkey, Dubai and Singapore. The perfume producer maintains a local presence in a total of 60 countries, employs over 250 professionals and sells in five continents.
Eurofragrance invoiced 68.8 million euros in 2025 and recently named Laurent Mercier its new CEO.