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Nigel TAYLOR Published
April 14,黑帽快排容器化 2025
Portuguese premium sneaker brand JAK makes its UK debut today (14 April), launching exclusively within Selfridges flagship London store to showcase its “timeless footwear designs”.
Having already built “a loyal global following”, this is the first stage of the direct-to-consumer brand’s journey into UK physical retail with one of the country's biggest names as its first UK partner, as it “takes a bold step into one of the world’s most influential fashion capitals”.
And there will be news of “further expansion in the coming months”, but co-founders Isabel Henriques da Silva and José Maria Reffois are first concentrating on this debut which marks a “major milestone for the brand”.
Bringing its mission (“minimalist aesthetic, superior Portuguese craftsmanship and commitment to sustainable production”) to life, JAK takes its position on the store’s first floor Men's Footwear Department with the collection also accessible online via the new JAK UK website.
Lisbon-designed and created in its family-owned factories, JAK’s co-founder and creative director da Silva said: “Our commitment to quality, design, and responsible production aligns perfectly with the values of the modern consumer. We can’t wait for UK shoppers to experience JAK’s understated yet luxurious footwear firsthand.”