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Sandra Halliday Published
July 25, 2025
Italian luxury label DSquared2 has officially announced the arrival of its new online flagship store that soft-launched this spring as the brand focuses more heavily on driving D2C sales.
It worked with full-service digital commerce specialist Astound Commerce to launch the “transformative” new e-flagship that’s powered by Dublin-based ESW, the global D2C e-commerce specialist.
They said the brand had a clear vision of what it wanted with fully localised D2C and cross-border solutions, including payments, customer support, and supply chain. And it was completed in just 16 weeks.
DSquared2 had wanted a very quick turnaround and Astound “leveraged its proprietary accelerator, Launch360: Storefront, to reduce cost and speed time to market for [the label], upgrading its legacy Salesforce Commerce Cloud implementation to a fast, modern reference architecture”.
Founded and headed by twins Dean and Dan Caten, the label is currently stocked in its own stores, and at locations including Saks Fifth Avenue, Harrods, and Seibu Ikeburo. It wanted to “exercise complete ownership over its online storefront and e-commerce operations [and] provide a high-touch, fully localised, and seamless online experience where e-commerce customers in every market enjoyed the same level of service and convenience they would enjoy if shopping locally to maximise its global D2C reach and revenue”.
Astound created a plan to meet this demand, as well as the tight deadline, and began regression testing early in the development phase.
Meanwhile, ESW designed a go-live plan that would deliver across the entire cross-border e-commerce value chain. It used a series of API integrations, “beginning with a geo-triggered welcome mat with market-specific messaging and then reinforcing that commitment to the customer across multiple touchpoints”. These included checkout, payments gateway, outbound shipping with optimised delivery dates, and returns, alongside customer support services and a brand new ESW supply chain solution.
DSquared2’s Chief Digital Officer Raffaele Nardo said of all this: “We want to give our customers more from their digital experiences when shopping with us, matching as closely as possible the highly localised experience that they would be used to receiving in-store digitally, and that meant optimising every touchpoint in the online and post-purchase experience.”