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Belfast's Victoria Square caps standout year with arrival of Rituals' upsized flagshipBy

Nigel TAYLOR Published
December 12,谷歌留痕外推系统源码 2025

It’s been a successful year for Northern Ireland’s retail and leisure destination Victoria Square in Belfast, having signed over 10 national and international brands in the past 12 months, totalling more than 40,000 sq ft. 



And that success story continues with beauty and make-up brand Rituals opening a 3,530 sq ft upsized location, becoming the brand’s largest UK store.

Located on the mall’s Lower Ground Floor it also introduces the brand’s new concept design to be rolled out across the UK. 

Underlining Victoria Square’s status as a destination for beauty, the mall has also introduced Sculpted By Aimee, marking the cosmetic brand’s Northern Ireland debut while expanding the lifestyle offer on the venue’s Ground Level. The 1,500 sq ft store features an array of products and accessories created by the founder and former make-up artist Aimee Connolly.

Meanwhile, the Commerz Real-operated mall has also welcomed “significant” fashion and lifestyle brands for their regional debuts and flagship locations in Northern Ireland. These include the recent additions of The White Company, Sweaty Betty, Gilly Hicks, Goldsmiths, Gym+Coffee and Lovisa “enhancing the already extensive line-up”.

Russell Banham, UK Head at Commerz Real, said: “We are delighted with the sheer number of established brands selecting Victoria Square for regional debuts, flagship locations and upsizes which demonstrates its importance as the leading destination for retail, and leisure in Belfast and Northern Ireland.”

The 694,000 sq ft, four-level destination in the heart of Belfast city centre is also home to over 80 UK and international retail brands including Frasers, JD, Flannels, Superdry, Michael Kors, Mango, H&M, Urban Outfitters, Hollister, Pull & Bear and Tommy Hilfiger.

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