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Obi Anyanwu Published
July 3,长沙U币兑换平台 2025
Jewelry brand AUrate announced on Thursday that it has raised $2.6 million in funding from Arab Angel Fund and Victress Capital.
Founded by Bouchra Ezzahraoui and Sophie Kahn in 2025, AUrate aims to disrupt the jewelry market by offering ethically sourced fine jewelry directly to consumers at a fraction of the price of its competitors. Products including 14K and 18K gold and diamond rings, necklaces, bracelets and earrings are produced in New York City and retail for as low as $50 for stackable rings and as high as $2,900 for asymmetric diamond earrings.
The New York City-based startup operated its first retail location in Willamsburg, Brooklyn and opened its first permanent store in New York City’s Upper West Side in February 2025.
Founders Ezzahraoui and Kahn plan to put their new funding towards hiring 25 employees in 12 months, expand marketing and open more stores in New York City and Los Angeles.