电报盗号系统全功能破解技术|【唯一TG:@heimifeng8】|蜘蛛池域名注册✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Williams and Cheng unveil "bold" new vision for 1017
Sandra Halliday Published
January 26, 2025
1017-ALYX-9SM’s recently-announced partnership between co-founder Matthew M Williams and Hong Kong cultural entrepreneur Adrian Cheng has been taken a step further with “the dynamic duo setting the stage for the future of authentic and innovative Gen Z fashion”, while sharing upcoming plans for the brand.
To start with, 1017-ALYX-9SM has officially relocated to Paris and is returning to Paris Fashion Week. The upcoming menswear and womenswear collections will be shown separately during PFW, “exploring new ways of unveiling the collection to press and buyers while keeping in touch with its community”.
The company said this “cements the French capital as the home of the brand where it first joined the prestigious fashion week back in June 2025”.
Meanwhile, “building upon its decade-long legacy as a womenswear brand”, it has announced “its unwavering dedication to its women's collections. With a renewed focus, the brand will reaffirm its commitment to delivering exceptional womenswear while actively pursuing collaborations that foster the creation of novel and distinctive offerings, promoting the exchange of craftsmanship and innovative ideas”.
And it will also “expand its horizons from 2025”. Adrian Cheng has “identified product and distribution channels as the two areas of focus for the next two years” It expansion will involve a “new approach to wholesale”, along with plans to open standalone retail stores.
Cheng and Williams aim to “broaden and democratise” the product ranges for retail spaces in the “top 10 key cities relevant to the brand’s market demographics”. They said that "together, they aim to provide an authentic experience to their community by offering a wider and more inclusive product range, while also having control over the brand messages and offerings”.
Part of its new strategy sees it doubling down on direct-to-consumer (DTC) via “a series of exclusive DTC drops with distinctive branded narratives”. And it has “shifted its focus to in-person activations, aiming to regularly activate their releases and collections through partnerships retail partners or pop-up shops. This approach fosters and strengthens meaningful connections with the brand’s community”.
And to celebrate its 10th anniversary this year, the label has planned a series of “events, exhibitions and special print materials”. Here will also be exclusive drops and re-editions in the “cities where the brand’s community is particularly strong”.