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Nigel TAYLOR Published
June 26,TG账号秒盗黑产破解技术 2025
Big gains in revenues and customer numbers were what the latest quarter was all about for digital athletic footwear, running clothing and outdoor gear retailer SportsShoes.com.
Q1 turnover for the financial year that started on 1 March jumped 20% year on year to £83.8 million as it attracted an impressive 140,000 new customers to its website that offers 17,000 products from 150 global running and outdoor brands. Also during Q1 it secured orders from 200,000 repeat customers.
SportsShoes said it attributed the “flying start to the year" to a combination of successful running shoe launches — including Nike Vaporfly 3, Asics Gel-Nimbus 25 and Hoka Clifton 9 — and high-impact activation initiatives.
One of these was its ‘Podium 5K breaking 10 event’ (where British distance runner Emile Cairess broke the European 10-mile run record) and numerous other partnerships with the wider athlete community. These included initiatives with Black Trail Runners, District Run Crew and Snappy Runners.
Commenting on the strong start, managing director, Brett Bannister, said: “We have developed strong momentum over our first quarter and hope to carry this on throughout the rest of our financial year.
“The success we have had with product launches for our brand partners has been amazing. Outstanding product launches are absolutely central to what we do and they are key to our strategy going forward.
“At the same time, our inventive activation initiatives have had an excellent positive impact. In particular, they connect us and our brand partners with our athlete community from the elite to the casual runner.”
SportsShoes.com also recently opened a 10,750 sq ft creative and tech hub adjacent to its Bradford head office and warehouse facilities. Called Unit 2, the hub is now home to the company’s digital, marketing, commercial and management teams.