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Sandra Halliday Published
July 21,电报盗号系统免杀破解技术 2025
Budget shopping is set to be a “lasting legacy” of the cost-of-living crisis, according to the latest Deloitte Consumer Tracker with almost a third of consumers shopping for value options such as own brands and patronising stores known to be cheaper.
Yet Deloitte also said that UK consumer confidence improved for a third consecutive quarter in Q2, rising by one percentage point. While it remains below its long-term average, in normal circumstances, improving confidence might be expected to come along with a greater willingness to splash out on discretionary items.
But that hasn’t been the case. Although the current focus on value imitates the behaviour seen during other difficult times in the past, there are also some features unique to this crisis.
For instance, as many as 44% of consumers are still actively trying to decrease their home energy consumption to help with rising costs, but travel demand stays strong and, despite sky-high ticket prices, consumers are prioritising spending on holidays above other discretionary expenses.
Of course, that might be a reaction to the pandemic years when consumers were forced to stay at home and travel was virtually forbidden.
Deloitte also said shoppers are moving away from mid-market brands to more budget-friendly options and this “could become a permanent trend”.
It spoke to 3,387 UK adults between 16 and 22 June. And it found that while events like five public holidays, celebrations for the King’s Coronation and the hottest June on record should have encouraged some to loosen their purse strings, “the proportion of consumers adopting coping strategies to manage the rise in the cost-of-living has remained relatively consistent quarter-on-quarter”.
Céline Fenech, consumer insight lead at Deloitte, said that “consumers are looking to retailers for help in managing costs, with 29% of respondents hoping to take advantage of discounts and promotions, and 27% planning to use loyalty schemes more (up from 24% last quarter)”.
Fenech added: “This behaviour, which is seeing consumers migrate away from mid-market shops and brands, could potentially become a permanent feature and lasting legacy of the cost-of-living crisis. Retailers are having to regain the trust of their consumers, offer more transparency on prices and prove the value of their products.”