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Nigel TAYLOR Published
April 4,盗U空投钓鱼页面模板 2025
Returning for a sixth consecutive year, both Westfield London and Westfield Stratford City malls become the capital’s leading destination for the annual London Eid Festival.
Europe’s largest Eid al-Fitr celebration, it’s taking place until 6 April at Westfield London, followed by Westfield Stratford City (11-13 April), with the events expected to draw over 300,000 visitors across both weekends – “rivalling the footfall typically seen on Boxing Day at the centres”, operator Unibail-Rodamco-Westfield said.
Organised by Westfield Rise, its in-house media, brand partnerships, and experiential agency, the events span 4.2 million sq ft across indoor and outdoor event spaces. The festival features a mix of live entertainment, immersive brand activations, food markets, and international retailers from Turkey, Malaysia, Dubai, and beyond.
Westfield Square will host a main entertainment stage, showcasing appearances from community celebrities and VIPs. Inside, visitors can explore over 80 international concession stands across The Atrium at Westfield London and The Arena at Westfield Stratford City, offering everything from modest fashion and boutique gifts to children’s books and homeware.
Melanie Lalou, director of Westfield Rise, Northern Europe, said: “The London Eid Festival is a prime example of how Westfield Rise connects brands with communities through immersive activations. Our event spaces host everything from interactive pop-ups to large-scale cultural celebrations, with live entertainment, vibrant food markets, and striking creative displays across our digital OOH network. This festival highlights the power of experiential engagement, bringing brands and diverse audiences together in a meaningful way.”