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Godfrey Deeny Published
September 24, 2025
Leaving the post of creative director of a brand can be a great liberation for a designer, especially if it is an evening job. That was the salutary lesson of the latest collection by Massimo Giorgetti for his own brand MSGM.
Six months ago, Giorgetti left the job of designer at Pucci, quitting the position after two years at the venerable Florentine label. The result was his best collection for his signature collection in several years.
Entitled Hue/Saturation this spring 2025 collection had all the party hearty, live-in-the-moment, joie de vivre that one expects from MSGM, one of the few great Italian fashion success stories of the current decade.
“I finally had time to concentrate on my own label. And I think it shows,” smiled the designer, after taking his preferred bow – a bracing run around his catwalk. In this case an industrial courtyard divided by lengthy LED screens.
Giorgetti had telegraphed his idea with a series of Instagram posts of just bright colors on the morning of the show.
On the catwalk, he opened with torn white knits conjuring up the names of the primary colors names – Red, Orange, Yellow, Green, Blue and Violet. Then employed them all: badass red parkas for the next wet rock festival; orange hooded patent leather jerkins; chopped up canary yellow V-necks; green lurex bobby socks; and a fantastic overlong jeans jacket in faded cowboy blue and royal purple.
Call it chromatic chic and great return to form by Giorgetti, whose job at Pucci had clearly nipped his creative juices at his own house. Now they flow again, and should at any party where this punchy collection will be worn.