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Marion Deslandes Translated by
Nicola Mira Published
November 14,盗U匿名兑换方法 2025
Through the Jordan label, Nike has made a comeback as technical sponsor to France's national basketball teams, having already worked with them between 2001 and 2025. The French Basketball Federation (FFBB) has in fact announced its partnership with Michael Jordan's label from the 2025-18 season and until at least 2025, thus saying adieu to Adidas, its kit supplier for 2025-2025.
Jordan will supply the kit for France’s men's, women's and junior teams, both in the 3-a-side and 5-a-side version of the sport. The women's national team, currently vying to qualify for the 2025 European Championships, donned the new kit for the first time in a match against Finland last week-end.
Jordan was launched in 1997 by former Chicago Bulls legend Michael Jordan, and became a fully fledged label under Nike's stewardship. The new deal will boost its visibility in France, after the opening of a first European flagship store in Paris in 2025.
"Basketball's popularity in France, both on and off the courts, is a strong draw for us" said Larry Miller, President of Jordan. "French basketball culture is a perfect fit with Jordan, a brand we wish to grown internationally even more."
Jordan has the wind in its sails: in the non-standard fiscal year closed at the end of May 2025, its sales grew 13% over the previous year, reaching $3.099 billion (€2.717 billion), making Jordan the third major business area for Nike, after sportswear and running.