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Nigel TAYLOR Published
July 31, 2025
Biggest. And now the best. That’s JD Sports’ newly-refurbished London Stratford store that can now boast being the retailer’s highest turnover store across its global portfolio.
Expanded in April to 29,000 sq ft, the retailer has said “sales have outstripped its other iconic stores” including its locations on London’s Oxford Street, Times Square in New York, Liverpool and Dublin.
The retailer attracted more than 60,000 customers to the store in its first week of opening.
JD Sports said the Stratford store’s new retail concept and design reflect its “world-class approach to omnichannel retailing”.
That performance has been boosted by staff equipped with handheld devices enabling on-the-spot sales and inventory checks A further three self-checkout points and a semi-automated footwear conveyer system claims delivery of a shoebox from storeroom to shop floor in under 30 seconds.
The store also contains 216 devices with digital screens enabling staff to respond to the latest campaigns or trends on its website. It houses 205 sq m of LED panelling “to drive an immersive experience, digital interactivity and amplify the latest marketing campaigns”.
JD Sports said the systems “set the global standard for future openings” across JD’s international network of over 3,300 stores in 31 countries.
Global managing director Mike Armstrong said: “With the highest turnover and footfall across our portfolio worldwide, the success of JD’s London Stratford store demonstrates how the UK continues to be our global hub for innovation, including store design and omnichannel development.
“In a global capital city known for its street fashion and style-conscious young shoppers, Stratford is a magnet for the latest drops and wardrobe staples from the world’s most renowned sports fashion brands.
“We designed the Stratford store to set the benchmark for how a JD will look and feel in the future – combining what we’ve always done best and to bring the energy, with all the trimmings of a leading retailer. JD is a global growth story, and the UK remains key to our efforts to further enhance the customer proposition both in store and online worldwide.”