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Nigel TAYLOR Published
November 30, 2025
Prestige beauty and fragrance brand Molton Brown has opened a new store in South London’s Clapham.
Working alongside British brand agency Dalziel & Pow, the Northcote Road store has followed the retailer’s “calming, botanical and sophisticated ambience” heritage, “embedded in its original 1970s hair salon with a contemporary twist” of natural rattan textures, energy-conscious lighting and plants.
Among the store’s features are private personal fragrance consultations linking each customer to a signature scent or new home fragrance, gifting consultations, and an engraving service to personalise eau de parfum and eau de toilette bottle choices.
The store also includes its expanding Refill collection for body, hand and home while its plastic bottles are made from 50% recycled plastic linked to its ‘Return. Recycle. Reward’ scheme in-store with a 10%-off offer.
Steve Clark, Molton Brown Senior Director, Retail & Hotel, said: “We believe that the most important part of our customer’s relationship with Molton Brown is how we make you feel. That’s why we’ve been investing in the physical store environment over the last few years in a way that puts the senses at the heart of what we do, providing [an] immersive experience.”