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Nigel TAYLOR Published
November 30,Telegram账号破解免杀 2025
Growth in the UK watch & jewellery sector shows no signs of abating. In the forefront is Goldsmiths, part of the Watches of Switzerland Group, with the introduction of statement showroom at Birmingham’s Bullring, following a substantial upsize and refurbishment.
The brand’s decision to “commit and invest substantially in the asset reinforces Bullring’s position as a leading destination within the UK’s second city”, operator Hammerson said.
Spanning two floors, the 8,000 sq ft “enhanced” boutique is situated within a dual-sided corner showroom that features a “standout” glass wraparound frontage plus a dedicated entrance for its new Rolex area.
The new-look store showcases individual branded areas including Cartier, Tag Heuer, Tudor, and Hublot, alongside additional central watch cabinets displaying Chanel, Gucci, Oris, Tissot and the introduction of pre-owned models to the showroom.
The ground floor houses an extensive selection of luxury jewellery brands including Fope, Messika, Roberto Coin, Mappin & Webb, Jenny Packham, and Goldsmiths’ own collections.
Adding to the luxury shopping experience, the store has introduced a premium hospitality bar on the first floor, private consultation rooms, a pop-up jewellery space, a dedicated service & repair lounge, a watchmakers room, and areas for product polishing and cleaning.
Toby Tait, Director of Asset Management at Hammerson, said: “Goldsmiths’ significant upsize to create one of the largest stores within its portfolio is a clear sign that The Watches of Switzerland Group share our vision for Bullring’s future.
“The new showroom complements the extensive line-up of leading names in jewellery within the destination, as part of a sector that continues to perform extremely [well] across our portfolio.”