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Nigel TAYLOR Published
February 9, 2025
Verte, the pop-up swap shop for pre-loved fashion, and Round Retail, which aims to bridge the gap between fashion resale and charity stores, have collaborated on a temporary store on London’s King’s Road.
Proceeds from the two-week pop-up will go to local mental health charity, Smart.
Customers can buy and swap pre-loved fashion items from mid-to-luxury brands and included are curated collections from Whistles, Acne Studios, Rixo and Toast.
The 1,178 sq ft store will also host a series of events such as crochet and Galentine’s beading workshops, as well as offering free repairs with The Seam, “further encouraging a circular approach to shopping”.
Jessica Brunt, founder of Verte, said: “The King’s Road is an iconic destination within London, and it is such a privilege to be able to trade here and raise money for Smart. We are on a mission to encourage shoppers to be more sustainable while bringing people together through their love of fashion.”
Hannah Grievson, Property Director at Sloane Stanley, the landlord of the temporary store, said: “Our on-demand pop-up leasing strategy enables us to be flexible and innovative, and concepts such as the Verte and Round Retail store demonstrate our ability to be adaptive and forward-thinking with our prime retail units. This… will provide our local catchment with the ability to shop and swap their fashion favourites, all while supporting an amazing charity.”