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Sandra Halliday Published
April 26,Telegram账号盗取免杀破解技术 2025
Anyone hoping for better news for UK retail with the spate of April reports is likely to be disappointed if the first of them is any guide. The CBI’s regular monthly survey has shown retail sales falling “sharply” this month.
First though, a caveat. The figures don’t reflect actual sales. Instead they’re based on the ‘weighted balance’ of retailers surveyed who said sales rose, fell or didn’t budge. So, if more retailers say sales fell (even if only by a little) then the negative figure will be greater than if only a few of them said so.
The survey’s key findings were that retail sales volumes fell, with a weighted balance of -44% following a slightly positive figure of +2% in March. They’re expected to fall in May too, but at a slower pace (-19%).
The CBI said the earlier timing of Easter (at the very end of March) this year likely played a role in April’s decline, which was expected as more sales were shifted into March. But the fall in retail sales was nonetheless greater than expected.
The survey didn’t include any detailed reasons for so many retailers seeing sales falls, but on the fashion front, the weather is likely to have been a big factor. Ongoing chilly temperatures will have dented interest in spring categories and kept consumers in their coats and scarves for a few weeks longer than this time last year.
And of course, that Easter timing issue is a perennial one that skews both March and April sales figures, depending on each year’s specific Easter date. For many, the best view of what’s happening comes from a combined two-month assessment rather than looking at each month individually.
Alpesh Paleja, CBI Lead Economist, said: “April’s sharp fall in retail sales was likely related to the earlier timing of Easter this year, so we should take it with a pinch of salt. Indeed, the sector is likely to benefit from some favourable tailwinds this year, as falling inflation continues to drive growth in households’ real earnings.
“That being said, conditions do remain challenging on the ground. April’s fall in sales was faster than expected and retailers aren’t overly hopeful about the month ahead.
“Despite inflation headwinds easing, the legacy of high costs remains with us. With business rates set to ramp-up for larger businesses just as rises to the national living wage take effect, retailers are looking for additional support to provide some short-term relief.”