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Jennifer Braun Published
January 31, 2025
WHP Global announced last week an expanded deal with the Joseph Abboud brand for the launch of a men's grooming line and new fragrance collection.
As part of the partnership, WHP Global has entered into a long-term licensing agreement with A.P. Deauville to design, develop and distribute a full collection of men's bath, body care and grooming products, as well as a worldwide licensing agreement with 3B International LLC to produce and distribute a new line of Joseph Abboud fragrances. The new collections are expected to launch this spring.
Joseph Abboud Grooming products including hair, face and body washes will be carried in select department stores, e-commerce and specialty retailers throughout North America. Likewise, Joseph Abboud fragrance will debut with four eau de parfums in select department stores, e-commerce, and specialty retailers nationwide.
"We are thrilled to bring Joseph Abboud into the men's beauty market and grow our network of best-in-class partners with the addition of 3B International and A.P. Deauville,” said Stanley Silverstein, chief commercial officer at WHP Global.
“With two new collections launching this Spring and a flourishing global men's apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle."
Founded in 1987, Joseph Abboud is recognized as an iconic American men's fashion brand with an offering of ready-to-wear and customized menswear with timeless designs. Its made-in-America, custom tailored business continues to operate out of the longstanding Joseph Abboud Factory in New Bedford, Massachusetts.
According to the brand, it has experienced strong growth within its core collections, including tailored clothing, special occasion, and return to the office, and has a loyal and growing customer base in the U.S. and abroad.