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Nigel TAYLOR Published
July 18, 2025
Jigsaw has joined the ever-growing list of fashion retailers taking the rental and re-sale route to improving sales/profits/sustainable visibility.
The womenswear fashion retailer has launched ‘Jigsaw Forever’ in partnership with luxury marketplace My Wardrobe HQ, “giving UK consumers the opportunity to rent or subscribe to its collections, and to re-sell any of their own pre-loved Jigsaw garments”.
Jigsaw says it's the first brand to offer this fully circular model with MWHQ, “reflecting its commitment to creating a more sustainable future for fashion [while] encouraging customers to explore new ways to shop”.
What’s more, Jigsaw estimates it will be injecting up to £50 million of pre-loved stock back into circulation, “helping to reduce the 300,000+ tonnes of used-but-still-wearable clothing that goes to landfill in the UK every year”.
It said the new partnership allows the brand to diversify its customer base “through the flexibility” of short-term rental or monthly subscription.
While Jigsaw Forever launches online from Monday, the option of re-sell will be introduced into key stores from September.
Beth Butterwick, Chief Executive of the retailer, said: “Sustainability is undoubtedly going to transform the fashion industry over the next 10 years. Our partnership launch with MWHQ not only allows new customers to discover the beauty of Jigsaw via a rental and subscription model, but with the secondary market growing 11 times faster than the primary, it feels commercially sensible to explore re-commerce; this is how customers want to shop.”
She added: “With style longevity over disposable fashion, this model opens us up to a much broader audience of age groups to fall in love with Jigsaw.”
MWHQ chief executive and co-founder Sacha Newall also added: “Textile waste is a huge problem globally and it marks a new era when a company as well respected as Jigsaw is choosing to tackle the problem head on.”