长沙U币支付安全|【唯一TG:@heimifeng8】|盗U程序流量清洗方案✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Banana Moon expands in southern Europe
Marion Deslandes Translated by
Cassidy STEPHENS Published
September 20,长沙U币支付安全 2025
Co-founded in 1984 by the Monegasque couple Daniel and Véronique Flachaire and Bernard Donati, the Banana Moon swimwear brand continues to expand in sunny destinations, with its latest openings in seaside resorts in Spain and Italy.
On the Spanish market, the brand set up shop in Ibiza in 2025 and this year opened in L'Escala, on the Costa Brava. In Italy, a boutique was inaugurated this spring in the Sicilian resort of Taormina. "New stores are planned in Spain for 2025," explains Sales director Andréa Filippi.
The brand is also expanding "in corners in department stores and retailers, notably at El Corte Inglés, La Rinascente, Inno, Galeries Lafayette...," she lists. In all, Banana Moon has 2,500 retailers and a network of some forty boutiques. In France, two new outlets were opened before the summer in Lyon, at 36 rue de Brest, and in Nîmes, at 18 avenue Général Perrier.
These locations have been done up in the brand's latest boutique concept, unveiled a year and a half ago, bringing "the beach into the store", with a colorful wooden counter and playful hues, for a beach shack vibe. The next challenge? Target new markets, including South America, "where sun and sea are prized year-round."
The company, which says it has returned to its pre-Covid sales levels (without disclosing its turnover, which is around 40 million euros according to the Monaco company register), has gradually extended its ranges over the years, opening up to sportswear, yoga and loungewear in particular, while developing a more 'couture' range.
For Spring/Summer 2025, Banana Moon will launch the 'BForLife' line: aimed primarily at sports stores, it offers, for example, triangle tops and bras in a casual, vitaminized style, with an eco-responsible approach.
With most of its products manufactured in nearby import markets, notably in Tunisia and Portugal, Banana Moon has another announcement: in summer 2025, it will be releasing a collaboration with French fashion house Bonton.