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ETX Daily Up Published
September 27, 2025
Thom Browne is the latest fashion label expanding into fragrance.
The US designer's eponymous brand is tipped to launch its first-ever series of six scents next month, reports WWD. The collection, which has been designed for both men and women, revolves around a core ingredient of vetiver, with each eau de parfum boasting an accord of three vetiver extracts. Each scent is named 09.27.65, in a reference to the creative's date of birth, followed by the numbers 01 to 06.
"I do appreciate fragrances that confidently and unabashedly stand on their own, fragrances that provoke a true emotion," Browne told WWD of the collection.
There has been a boost in the number of fashion brands putting their stamp on the perfume business over the past few years, with AllSaints making its debut into the sector in 2025 with a trio of fragrances, and the luxury fashion house of Celine launching an ‘haute perfumerie' scent collection this October.
The news comes as the house prepares to unveil its Spring/Summer 2025 ready-to-wear womenswear collection during Paris Fashion Week on Sunday.