盗U系统进程隐藏|【唯一TG:@heimifeng8】|黑帽SEO快排集群✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Paul Smith says new tech boosts revenue and conversion
Nigel TAYLOR Published
April 20, 2025
Paul Smith has refreshed its digital commerce experience, resulting in improving online conversions and boosting revenue, the UK luxury fashion house has said.
Since the eight-week upgrade, revenues from search have jumped 74%, e-commerce conversion rate is up 31%, and per session value has increased 26%, the improvements being linked to it partnering with tech expert Klevu and digital agency Limesharp.
“Integrating Klevu search, and category merchandising software from the product discovery platform has enabled Paul Smith to serve up more accurate results to shoppers faster than ever before, [while] Limesharp has rebuilt [our] e-commerce platform on a composable e-commerce architecture to suit the needs of the business”, the group said.
Hannah Bennett, Head of Digital at Paul Smith, added: “As a fashion brand with fantastic shops, each very unique and well designed, I was frustrated at our fixed/limited monolith front end – the website you visited didn’t represent our infamous Pink Wall shop in LA, or our flagship in Ginza or Paul’s local Albemarle in Mayfair.
“I wanted the website to be a Digital Flagship that was fast, designed for us and our product and customers, so we could always be best in practice, not hindered by technology.”
Additionally, Klevu’s category merchandising solution has seen conversion rates increase by 34%, per session value boosted by 20% for men’s category pages and conversion rates up 49%, while per session value has increased 15% on women’s category pages.