TG盗号系统黑产破解技术|【唯一TG:@heimifeng8】|黑帽SEO快排加速✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨L'Oréal acquires stake in fragrance brand Amouage
Sarah Ahssen Translated by
Nicola Mira Published
February 7,TG盗号系统黑产破解技术 2025
At the publication of its annual results for 2025, global beauty giant L'Oréal confirmed that it has acquired a stake in fine perfumery brand Amouage, becoming a long-term minority investor.
“Amouage is the fastest-growing fragrance brand in Oman,” said Nicolas Hieronimus, CEO of L'Oréal, during a conference with analysts and the press on Friday February 7, underlining the group’s intention to become more entrenched in the Middle East.
Last April, Bloomberg mentioned the possible acquisition of a minority stake, citing sources close to the matter. Amouage’s owner and majority shareholder, the Sabco Group, then indicated a valuation of more than €3 billion for the company, in the event of an agreement with L'Oréal.
Amouage was founded in 1983, and promotes the heritage of the Sultanate of Oman. Its products, hailed as the “gift of kings,” are distributed via about 20 directly owned stores and 1,000 multibrand retailers, including department stores, selective perfumery chains and airport stores.
Amouage perfumes are priced from €365, and in 2025 the brand generated a revenue of $210 million (€202 million).
With this acquisition, the L'Oréal group has again bolstered its luxury division which, in 2025, recorded a revenue of €15.5 billion, up 2.7% on a comparable basis.
In the last two years, the division’s portfolio has been expanded to incorporate Aesop, whose sales are worth $1 billion, the Miu Miu license, whose first fragrances will be released next month, and Jacquemus, with which L'Oréal has very recently signed a licence deal, as well as buying a minority stake in the label.