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Robin Driver Published
May 9,长沙USDT微信交易 2025
Cruelty-free cosmetics brand E.L.F. Beauty reported a surprise loss of $17.9 million ($0.37 per share) for the three-month transition period ended March 31, 2025, on Wednesday, as it suffered from the impact of expenses related to the closure of its brick-and-mortar network.
A year ago, the company posted net income of $0.7 million ($0.01 per diluted share) in the first quarter.
The results announced on Wednesday reflected $22.2 million in expenses incurred by E.L.F. due to the shuttering of all 22 of its physical stores in February. The closure of its brick-and-mortar network, which contributed just 5% of the E.L.F.’s net sales in 2025, is intended to allow the company to prioritize its digital channels and distribution through national retailers.
The brand, which reported results for a transition period due to its decision to change its fiscal year to better align with the annual shelf rests of key customers, posted a slight increase of $0.2 million (0.3%) in net sales, which totaled $66.1 million, up from $65.9 million in the first quarter of the previous year.
E.L.F. CEO Tarang Amin further pointed out that, excluding the contribution of E.L.F. stores in the prior-year period, the rise amounts to 3%.
“We are pleased with the initial progress on our growth initiatives and by improvements in tracked channel performance. We recognize that it will take time to fully implement our strategic repositioning, and therefore, we remain cautious as we enter fiscal 2025,” he said in a release.
Looking forward to fiscal 2025, E.L.F. expects to report net sales of between $235 million and 245 million, and adjusted net income in the range of $45 million to $48 million.
Following the announcement of its financial results, shares in E.L.F. sank 14% in the extended session on Wednesday.