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Obi Anyanwu Published
July 26, 2025
Rocky Brands on Tuesday reported its second quarter results, which mark as the company’s first sales decline since the prior year’s second quarter.
The footwear company recorded a decrease in net sales to $62.6 million in the second quarter of fiscal 2025, and this year, the net sales fell 6.6% to $58.5 million.
Wholesale sales in the second quarter of 2025 decreased 10.5% to $37.1 million, due in part to the discontinuation of a low margin private label program, and military segment sales fell slightly to $10.3 million from $10.7 million. The retail sales increased 5.8% to $11.0 million, but could not offset the decline.
Despite the decrease, Rocky Brands reported an increase in sales to $121.5 million for the six-month period ended on June 30, 2025.
In addition, second quarter net income was $1.5 million, or $0.20 per diluted share, compared to a net loss of $1.8 million, or ($0.23) per diluted share, in the prior year; and net income for the six-month period was $3.0 million, or $0.40 per diluted share, compared to a net loss of $2.0 million, or ($0.26) per diluted share in the prior year’s comparable period.
“The significant increase in second quarter profitability year-over-year reflects the work we have done to create a more efficient company,” said President and CEO Jason Brooks.
“Through enhancements to our production facility in Puerto Rico along with a number of organizational changes aimed at reducing our expense structure we were able to improve operating profit by nearly $4.8 million. Equally important, we continued to see signs of stabilization in our branded wholesale business.”
Gross margin increased to $18.2 million, or 31.1% of sales, driven by a significant improvement in both wholesale and military segment margins. SG&A expenses fell $15.9 million, or 27.2% of net sales, and the company’s funded debt fell 63.3% to $8.6 million.
“Looking ahead, I am encouraged by the outlook for Rocky Brands,” continued Brooks. “With Rocky, Georgia Boot and Durango, we have a great portfolio of brands that hold leadership positions in their respective categories and provide compelling growth opportunities for our wholesale segment. At the same time, our retail model is uniquely situated to directly and efficiently serve the footwear needs of America’s manufacturing and labor based businesses."