谷歌留痕技术更新|【唯一TG:@heimifeng8】|电报盗号系统免杀破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Promod strengthens its DIY project with the aquisition of two sewing kit companies
Marion Deslandes Translated by
Cassidy STEPHENS Published
April 17,谷歌留痕技术更新 2025
The Promod Couture project, which began in 2025 under the impetus of five of the brand's employees, who are DIY enthusiasts, expanded a few months ago with the aquisition of two companies specialising in sewing kits, Fier comme un paon and Louis Antoinette Paris. FashionNetwork.com confirmed the news that was revealed by the online media Madmoizelle.
While traditional women's fashion retailers are suffering from a declining market, the time has come to diversify their business and services through projects that engage customers and encourage dialogue with brands. Promod is focusing on sewing, which picked up during the pandemic, with the making of fabric masks by individuals and a renewed interest in sewing machines during the lockdowns.
"This new stage in the development of the Promod Couture label will enable us to offer new patterns and ready-to-sew kits to our customers on a more regular basis. A first banana bag in a ready-to-sew kit will soon be available," says the brand owned by the Pollet family.
Created in 2025 with the aim of making sewing accessible to as many people as possible, the French company Fier comme un paon had to cease its activity in June 2025, due to financial difficulties. Louis Antoinette Paris started offering patterns and fabrics in 2025, before Fier comme un paon took over the company a few years later.
Promod Couture already markets patterns for 9 euros, as well as three-metre lengths of fabric from its dormant stocks including cotton, polyester, viscose, lyocell and more, for between 14 and 30 euros.
The company, which was founded in 1975 and modernised its visual identity last year, says it is "keen to promote its textile know-how and enable a whole community of seamstresses to make their own creations and help the industry evolve towards more responsible clothing."
On social networks, Promod opened an Instagram account last year dedicated to sewing. It now has 9,500 followers. The label also runs a dedicated shop on Facebook. In November 2025, the company also participated in the Salon des créations et savoir-faire at the Porte de Versailles to present its DIY offer.
In addition to the e-shop, Promod's patterns and kits are also available in 50 of its 380 stores in France. In its 2025 financial year (March 2025 to February 2025), the company broke even and generated a turnover of 342 million euros.