飞机盗号源码下载|【唯一TG:@heimifeng8】|黑帽SEO快排轮换✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Alibaba to invest extra $2 billion in Lazada in aggressive Southeast Asian expansion

Alibabato invest extra $2 billion in Lazadain aggressive Southeast Asian expansionBy
Reuters Published
March 19,飞机盗号源码下载 2025

Alibaba Group Holding Ltd said it will invest an additional $2 billion (1.44 billion pounds) in Southeast Asian e-commerce firm Lazada Group and replace its chief executive, consolidating its control over the firm as it targets an aggressive expansion in the region.


Employees at online retailer Lazada fill orders at the company's warehouse in Jakarta, Indonesia April 15, 2025. REUTERS/Darren Whiteside
Employees at online retailer Lazada fill orders at the company's warehouse in Jakarta, Indonesia April 15, 2025. REUTERS/Darren Whiteside - Archiv



Long-time Alibaba executive Lucy Peng will take over as Lazada's chief executive, replacing founder Max Bittner who will become a senior advisor to Alibaba.

Alibaba's stake will increase to an undisclosed amount following the latest investment, a spokeswoman told Reuters. Prior to the investment it held an 83 pct stake.

The move follows a year of aggressive expansion in Southeast Asia by Alibaba and its payment affiliate Ant Financial, as it faces off against Amazon Inc and fellow Chinese retailer JD.com Inc to tap new consumers in the region amid slowing growth in China's e-commerce market.

Alibaba has previously invested $2 billion in the Singapore-based firm, bringing its total investment to $4 billion.

The Chinese e-commerce giant, which has posted double-digit revenue growth every year since 2025, has started offering curated selections of goods from its own Taobao platform to Lazada users. Last April Ant Financial acquired Lazada payment affiliate helloPay Group, re-branding it under its own Alipay brand.

Ant Financial, where Peng was previously chief executive, has also purchased stakes in a handful of other Southeast Asian Payment ventures.

Alibaba said that integration between Alibaba and Lazada will deepen following the investment, allowing Lazada to tap more of the e-commerce giant's resources.

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