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Sandra Halliday Published
April 15,电报盗号系统云服务器破解技术 2025
Nordic kidswear specialist PO.P (which is short for its former name, Polarn O. Pyret) has rolled out its PO.P Second Hand initiative in two UK stores.
The service was already available on the brand’s website, reselling more than 11,000 units since its launch last year. It’s now also available in the White City and Cambridge branches.
The company said the move is aimed at “furthering its commitment to keeping its clothing out of landfill for longer”.
The in-store service operates in much the same way as online with customers able to return any PO.P item to the participating stores regardless of how old it is, how many children have worn it, or where it was bought from.
Customers receive PO.P vouchers to redeem against new and secondhand items, either in-store on the day or online.
PO.P said: “The in-store approach not only allows each store to function as its own eco-system selling trade-ins from the local customer base, but it is also designed to simplify the process for busy families.”
It added that the service overall “has been hugely successful since its launch in September 2025, garnering interest from UK fashion experts and landing Most Innovative Retailer Award at the UK Tech and Innovation Awards in November 2025”.
The service is attractive to customers because new items are added daily, and we’re told that “many items resold have been PO.P vintage with truly iconic designs, with the oldest item resold being a staggering 16 years old”.
In fact, 10% of sales units in February this year were from Second Hand and 40% of customers buying such items are first-time buyers, “proving the option of PO.P Second Hand is opening the brand up to new customers as demand for sustainable kidswear continues to grow”.
CEO Johan Munck said: “The positive reception to our in-store secondhand initiative has exceeded our expectations. Launched nearly four years ago in the Nordics, our goal was to expand this to all markets and channels as soon as possible, since we knew that we’re appreciated for our quality and therefore high demand for our secondhand childrenswear. Now it’s implemented across all our own markets and last year nearly doubled in volumes and sold 94,000 pieces. Our PO.P Second Hand sales now stand for about 5% of our physical store sales.”